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Why Youtube is banning these ads
You’ll no longer see alcohol, gambling, or politics ads when you visit YouTube.
According to YouTube’s ad support page, ads in the masthead slot can “drive massive reach or awareness,” but now the video platform will no longer be approving ads relating to these areas for its masthead ad slot, which appears at both the top of the website and the app.
As it’s one of the first things users see when they open YouTube… Google says it will help lead to a better overall experience for consumers.
As for politics… it will help avoid backlash, like when then-President Donald Trump purchased the top ad-slot for three days during the 2020 election.
According to Google, last year the company changed the slot to show targeted ads, rather than ones that had been reserved for an entire day.
Google has tried to balance its policies to determine what it does and doesn’t show in ads.
The tech giant has also audited ads that used hate speech, political misinformation and conspiracy theories.